广告讯息advertising message
艺术art
艺术方向art direction
艺术家artist
美术总监art director
大创意big idea
头脑风暴法brainstorming
传播媒介communications media
概念化conceptualization
文案人员copywriter
创意纲要creative brief
创意总监creative director
创意过程creative process
创意金字塔creative pyramid
创意creative
创造creativity
感性诉求emotional appeals
控险家explorer
事实型思维fact-based thinking
信息性informational
法官judge
指定mandatories
讯息战略message strategy
非文字nonverbal
产品概念product concept
理性诉求rational appeals
目标受众target audience
技巧technical
转换性transformational
价值型思维value-based thinking
文字的verbal
形象化visualization
战士warrior
样片animatic
动画技法animation techniques
声频audio
艾耶1号式Ayer No.1
利益式标题benefit headlines
正文body copy
粗体boldface
照相制版camera-ready art
表演纲要casting brief
结尾close
命令式标题command headlines
末稿comprehensive layout/comp
演示demonstration
设计design
技巧式正文device copy
对白/独白式正文dialog/monolog copy
旁白donut
标题headline
吸引技巧hook
图标icon
插图画家illustrators
企业形象式正文institutional copy
整合广告integrated commercial
内容段落interior paragraphs
斜体italic
歌谣式jingles
肩题kicker
布局图layout
预备段落lead-in paragraph
生活方式式技法lifestyle techniques
标志logotypes
助记手段mnemonic device
音乐式广告musical commercials
音乐标志musical logo
叙述式正文narrative copy
新闻/信息式标题news/information headlines
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